Sell with Storytelling!
Storytelling Training for Consultative Sales Teams
Your sales team can become more charismatic, impactful and motivational communicators. This sales storytelling training workshop will help you discover how. In-person and virtual options available.
Sales Storytelling is different—and more effective—than you think.
Hi! I’m Jordan Bower—master facilitator of sales storytelling training. I’ve worked with nearly 200 businesses in the US and around the world.
Let’s face it—there is a lot of BS out there in the world of sales storytelling training. Many of my competitors want to promise you the moon even though very few really understand how sales storytelling really works.
The thing that most of them miss is that storytelling is about more than the story. Said differently, storytelling is not just how you structure your pitch—it’s also about how engaged, connected and authentic you are in the delivery.
My sales storytelling training is about helping your team balance these two very different aspects—the head and the heart. I will help your team learn to see everything as a story, so they can view every customer touchpoint as an opportunity to connect, inform, consult, engage, and inspire—and so you can discover new opportunities and drive more sales through the process.
In-person and virtual learning options available. Let’s collaborate! Get in touch. (I respond to every message personally)
Jordan’s Storytelling Training Clients
Jordan Bower has worked with nearly 200 companies and 1000s of leaders around the world, including:
What your team will get from a Storytelling for Sales Training:
Say goodbye to:
❌ Generic cliches and jargon
❌ Confusing emails and demos
❌ Overwhelming them with data points
❌ Boring them with your pitch
❌ Bullet point lists 😝
Say hello to:
✅ Real human language
✅ Saying much more with less
✅ Marrying data with narrative
✅ Making them the hero of your story
✅ Simple, visual and emotionally engaging
"We learned that sales storytelling is about much more than messaging. There’s a deep well of audience analysis and creative process hidden beneath the surface of every effective story—Hollywood, social media or sales pitch. Jordan was exceptionally helpful at guiding us as we asked and answered these fundamental strategic questions. Transformation is such a buzzword—but, in Jordan’s case, it really fits.”
Use charisma, compassion and creativity to guide your customers to “yes”
There’s no room for used car salesmen in the new world of consultative sales. Today, sales storytelling is about developing rapport with your prospect and providing trusted, insightful and strategic guidance.
Crafting sales narrative arcs that lead your prospect towards the call-to-action
Simplifying your message into human terms so that you can connect and resonate
Deepening your audience understanding so you can translate your goals into their terms
Elevating data storytelling so you can get out of the weeds and express the why
Adapting your sales approach to different presentation contexts and audiences
Learning to think on your feet so you can communicate with vision and presence
Welcome to a New World of Sales Storytelling!
✅ Presentations and pitches
Use storytelling structure to make complex messages clear and easy to follow. Learn to engage your audience’s imagination and emotion, so they can see and feel the issue—opening them to say yes to your solutions.
✅ Overcoming change resistance
Use empathy and consultative guidance to help your customers move through complex change. Use sales storytelling to provide context, proof and hope— helping them see the potential of your solution and take a risk.
✅ Emails and LinkedIn Posts
Make every message crystal clear and emotionally engaging. Get to the point, and deliver your message with a smile. Experiment with creative approaches that will be heard above the noise. Be personable, authentic and effective.
✅ Data-driven storytelling
Apply storytelling strategies to illuminate data-driven narratives—instilling creativity and life. Elevate the narrative in your data and improve engagement, understanding and meaning in your most important sales messages.
✅ Reveal pain points
Connect through storytelling and story-sharing, developing greater rapport and trust. Improve active listening skills to uncover what’s behind objections and resistance. Develop personal narratives that humanize your selling relationship
✅ Get buy-in from internal stakeholders
Accelerate internal change projects, winning more resources and support. Get marketing to understanding your complaints—and make changes to your resources. Better express the value you bring and the impact you make.
"If your company’s strategic objectives include breaking the status quo and thinking differently as leaders, creating alignment around complex objectives, building support across cross-functional teams, and engaging your stakeholders with authentic strategic narratives, then Jordan Bower’s work fits your needs.”
Train your team to engage stakeholders emotionally.
The essence of business storytelling is the ability to take key, data-driven messages and express them in narrative and creative terms that will resonate in your audiences’ hearts and minds.
Here’s how Jordan will help your team learn this fundamental leadership ability.
Start with Research
Before every training, Jordan interviews selected members of your team and reviews in detail examples of your team’s communications.
This allows him to tailor your sales training to what your team really needs to learn—customizing the content to you.
Experiential and Interactive Learning
Jordan’s sales storytelling training is interactive! Your team will work collaboratively through structured sales storytelling exercises—helping you learn key principles by following the methodology of “showing, not telling”.
In pairs and small groups, you will apply your new insights to your team’s real communications challenge.
You’ll walk away with personalized insights—individually and collectively as a sales team.
Get Beneath the Surface
Great sales storytelling is about much more than structure. Rather than teaching you how to tell one story well, Jordan’s expert facilitation will help you dig deep to assess why your current storytelling isn’t working—and what needs to change for you to be more effective.
What makes Jordan’s Sales Storytelling Training Workshop different
Most sales storytelling trainings:
❌ Focus exclusively on presentation skills
❌ Train you to tell one story you might never tell again
❌ Explain a framework you’ll forget within 48 hours
❌ Leave you with a bunch of takeaways you’ll never use
Jordan’s business storytelling training:
✅ Encourages deeper connections with customers
✅ Teaches you general principles that apply everywhere
✅ Develops outside-the-box mindsets and strategies
✅ Helps you design your own tailored next steps
"Jordan’s storytelling training connected perfectly with where the team was at, challenged us perfectly and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!!”
— Chief Marketing Officer, IFF
A Tailored Storytelling Training Program to Meet Your Unique Needs
Remarkably, every single sales storytelling training is different.
Before every training, I conduct research into your team, your messaging and your goals. I use what I learn to tailor the basic spine of my standard sales storytelling training workshop to suit your unique team and your unique goals. My smart, methodological and insightful facilitated approach consistently drives sustainable learning.
Ultimately, I will do more than teach you sales storytelling theory—I will guide your team as you practice applying what you’ve learned. You’ll become better sales storytellers by unlocking your creativity and charisma—leaving motivated, inspired and ready to sell!
How a Standard Sales Storytelling Training is Structured
BusSalesiness Storytelling Training Workshop
Delivery: In-person or virtual format, up to 80 participants
Length: In-person—half day, one day, one and a half, and two day options. Virtual sessions tailored to your needs.
Content: Participants develop a sales storytelling mindset and then apply it immediately to real examples of your sales messaging. The goal is use storytelling techniques and creativity to make sales more effective.
Structure: Training combines best practice examples, paired and small group exercises, facilitated discussions, and plenty of real practice
Audience: Customized for any functional or cross-functional team, based on research we perform in advance.
Outcome: A new perspective on the value of sales storytelling; customized steps to implement the learning; clear and immediate ways to improve existing existing team narratives.
Facilitator: Every sales storytelling training is led by Jordan Bower.
Outcomes You Can Expect from Your Sales Storytelling Training
Come together with your team to learn new ideas, study best practice, tell real stories, and develop innovative ways to use storytelling to drive increased sales
Learn the techniques, tools and the why behind engaging sales storytelling
Everyone in business needs the ability to craft narratives that will resonate with their listeners—no matter whether you are responsible for influencing your stakeholders, selling your products or services, or creating alignment and buy-in.
Storytelling systems can be used to transform any kind of business information into a more engaging and effective strategic sales narrative—and distilled into tactics that can be followed by a team and an organization. This storytelling for sales training will help you see how.
Practice using storytelling frameworks to improve how you understand and engage your audiences
All effective storytelling starts with an understanding of your audiences, no matter whether you are communicating in a TV show, a social media post, or in a Powerpoint deck. By using and applying audience analysis techniques, you can hone your message so that it resonates more deeply.
Though every audience and stakeholder is different, your ability to understand your audiences—as an individual and a team—can be improved by developing the ability to ask and answer the right tactical and strategic questions. This storytelling training will show you what those questions are—and let you practice using them so you can focus in on delivering the right strategic message.
Move immediately to implementing your new storytelling insights by thinking outside-the-box
Storytelling is more than a set of structures and rules—it’s a mindset and perspective that informs how you relate to your audience, affecting fundamentals of communication like perspective, voice and tone. Most teams in a corporate storytelling environment find it safer to divorce themselves from words like “I”, “you” and “we”. Ironically, this coldness and distance is exactly what you need to overcome.
What makes this storytelling training unique is that it is focused on immediate implementation. As your team starts to see the potential for communicating more effectively through connection and creativity, you’ll turn immediately to putting these ideas into action. In pairs and small groups, you’ll work with your team’s real strategic messaging—developing outside-the-box ways to get your message across while also being professional, strategic and effective.
If it sounds complex…. you’re right, it is! That’s why I’m here to help you figure out how to do it. 😝
Give and receive peer feedback, strengthening your bonds as a team
We all know that creativity and risk taking are heightened in environments where participants feel psychologically safe. One reason so many business and corporate communicators prefer bland, numbers-oriented messages is because they don’t feel like they have permission to take a risk.
This attitude inhibits engagement, because the truth is that effective storytelling takes space and time. In this training, your team will discuss not just the structure of effective storytelling—but also the creative process that is required to get there. Working together, learning from collaboration and also from “safe” failure, you will improve your confidence and willingness to try something new.
Set a vision for the goals you can achieve as a team by becoming better sales storytellers
Learning business storytelling can be transformation. As your team strengthens your abilities to engage, motivate and inspire, you will inevitably see a corresponding improvement in your impact—whether that is your ability to influence stakeholders, create buy-in around change initiatives, design and market compelling products, position yourself as a leader, or drive greater sales!
More than giving you new tools, this storytelling training will help you discuss what you as a team want to do with them. Working together in facilitated exercises, you will collaboratively define your unique next steps towards implementing better business storytelling for your team.
You’ll do more than learn how to tell a story—you’ll learn how to tell your story better so you can achieve goals currently beyond reach.
"We came into our training looking for ways to talk about a complex product that we were struggling to message—even internally. Working with Jordan, we figured out exactly what stories we should be telling and why.”
—Head of Product, Unbounce.
What motivates my passion for my work
My purpose has always been creative expression. Through my professional practice, I am able to unify my love for curiosity and exploration with practical and tangible results for my clients.
I literally stumbled into my career as a storytelling consultant. After some false starts in my early 20s, trying to put my business degree to work, I went walkabout. I spent the next half-decade exploring the world on what was, in retrospect, a wild and remarkable creative journey.
I studied with storytelling mentors, I developed my confidence and creative skill. I was in search of my calling—and what I found on this foundational journey transformed me.
When I came back home after years abroad, I imagined that I would become an author and a thought leader—or, at the very least, an Instagram influencer. I never thought, at first, that I would end up returning to business. It’s funny how things can come full circle. It has been a great and humbling journey to unify my individual creativity with the requirements of the evolving professional world. In essence, this is the same journey I travel with my clients.
Post Training Support and Reinforcement
-
Introducing New Ideas
Start with a workshop or a keynote that helps your team develop new insights and language—the first step in catalyzing sustainable change.
-
Thought Partnership
Let’s collaborate on a project or ongoing basis to develop strategies, skills and narratives that drive innovation, engagement and business results.
-
An Extension of Your Team
I’m available to provide subject matter expertise, guidance and vision when needed—especially at annual events like SKOs and team retreats.
In summary:
Sales storytelling is essential for providing trusted advice, building rapport and expressing complex value.
Sales storytelling is about more than “how to tell a story”. It’s about understanding the principles that make communication effective—and using your individuality to give your sales message life.
Jordan Bower’s sales storytelling training helps your team learn these principles experientially through interactive exercises that are tailored to you. The training will help you make and sustain change.
✅ Learn the craft
✅ Elevate your skills
✅ Make change sustainable
✅ Connect as a team and leave motivated and inspired
Let’s start a conversation!
I will reply to you personally—normally sometime later today or tomorrow.
FAQs
How interactive is your sales storytelling training?
Very! We keep the energy up with real world examples of effective sales storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.
What types of storytelling does this storytelling training for sales cover?
This training takes a principle-based approach to business storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.
Does this sales storytelling training cover storytelling with data?
Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Participants learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their workplace messaging.
However, this storytelling training is not a detailed focus on infographic design. If you’re looking for something like that, we highly recommend Storytelling with Data.
Do you tailor the training content to our team?
Yes! Before every storytelling training, we conduct research that allows us to customize content and examples to your group. These examples may include reports, documents, Powerpoint deck, or other relevant “stories”.
I have a shorter/longer timeline or a bigger/smaller group. Can you accommodate us?
Yes! We love working with our clients to maximize the value they get from our sales storytelling training. Just send us a message!
Does everyone have to present in front of the group?
No! The sales storytelling training uses a mix of structured exercises, peer-learning groups and large group sessions to introduce and learn the material. Your sales team will participate in exercises in pairs and groups of four, but no one will be obligated to present anything in front of the entire group.
Does Jordan Bower facilitate every sales storytelling workshop?
Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered nearly 200 storytelling workshops!
Are there additional resources after the sales storytelling workshop?
Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop. These are customized based on what we discuss during the session. Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.
Can you help continue our learning after the sales storytelling training?
This storytelling training is often the first step in a change initiative. Transformation is my speciality! I will be happy to discuss a longer journey if you like, after the training. For more info, check out my homepage.
Why is this a workshop and not a sales storytelling training?
This content is presented as a workshop, rather than a storytelling training for business, because participants will “workshop” real examples of their messaging. The workshop is highly engaging and interactive, focusing on developing storytellers rather than “training” them.